The Proven $35MM Creative SystemThat ScalesFaster
AI-driven workflows for Meta-first e-commerce brands. More tests. Better data. Zero bottlenecks.
34% avg. ROAS lift
Video-First Creative
Systems Built for Meta
We build intelligent systems that optimize hook rate, hold rate, and creative fatigue—the KPIs that actually drive Meta video ad performance.
Hook Rate Optimization
Generate and test hundreds of 3-second hook variations to maximize attention capture, improving hook rates by an average of 34%.
Hold Rate Engineering
Data-driven video pacing, storytelling structures, and retention patterns that keep viewers engaged through completion.
Creative Fatigue Monitoring
Real-time creative fatigue index tracking with automated refresh triggers before performance drops, maintaining consistent ROAS.
Video KPI Analytics
Comprehensive dashboards tracking hook rate, hold rate, ThruPlay rate, cost per ThruPlay, and engagement metrics by concept.
Rapid Testing Frameworks
Deploy structured testing protocols measuring all video KPIs, identifying winning concepts in days with clear performance benchmarks.
Meta Algorithm Mastery
Video strategies built specifically for Meta's learning phase, optimizing for ThruPlay, engagement, and conversion simultaneously.
Shaun Hibbs
Performance Marketing Operator & AI Creative Systems Architect
With 12+ years scaling Meta ads for body care, food & beverage, and apparel brands, I've managed tens of millions in Meta and Google spend and built Andromeda-friendly, AI-powered creative systems that deliver measurable results.
I built this business to operationalize AI workflows across creative production, testing, and iteration—aligned to what Meta actually rewards: speed, volume, and learning velocity—turning creative into a scalable, predictable growth engine.
Proven Track Record
Scaled Solely Clean Foods from ~$10M to $20M through high-volume AI-driven creative testing
Cut Scaled from $20K - $45K/mth in 90 Days post-iOS14 with Andromeda-optimized creative systems
Grew Nuthin Fancy 40% YoY to ~$3M+ through speed-focused creative iteration
We Don't Make Ads.
We Build Systems That Do. 🚀
Our approach prioritizes video engagement metrics—hook rate, hold rate, and creative fatigue—over traditional creative perfection. We design workflows that work with Meta's algorithm, not against it.
Discovery & Audit
We analyze your current video creative performance, hook rates, hold rates, and creative fatigue patterns to identify optimization opportunities.
System Design
Custom AI-powered video workflows optimized for Meta's algorithm, focusing on hook optimization, retention patterns, and engagement metrics.
Rapid Production
Generate high volumes of video variations testing different hooks, pacing, storytelling angles, and retention-optimized structures.
Structured Testing
Deploy testing frameworks measuring hook rate, hold rate, ThruPlay rate, and creative fatigue index across all video concepts.
Performance Analysis
Track video KPIs in real-time: 3-second hook rate, hold rate, ThruPlay rate, creative fatigue index, and engagement metrics by concept.
Continuous Optimization
Automated refresh cycles triggered by creative fatigue metrics, maintaining optimal hook rates and hold rates as you scale.
Industries We Accelerate
Specialized creative systems for e-commerce brands in high-velocity Meta advertising categories.
Body Care
High-volume creative testing for skincare, cosmetics, and personal care brands scaling on Meta.
Food & Beverage
Performance-driven creative for DTC food brands, supplements, and beverage companies.
Apparel
Rapid creative production for fashion and apparel brands competing in saturated Meta markets.
Video KPIs We Optimize
Move faster, test smarter, and scale video creative performance with data-driven optimization.
"We went from testing 12 creatives a month to 200+. Our hook rate jumped from 18% to 34%, hold rate increased 2.3x, and creative fatigue dropped by 60%. This isn't a creative agency—it's a performance engine."
Maximize Hook Rate
Optimize 3-second hook rate with AI-generated opening variations, testing multiple angles to capture attention instantly.
Improve Hold Rate
Increase video completion rates with data-driven pacing, storytelling structures, and retention-optimized editing patterns.
Reduce Creative Fatigue
Monitor creative fatigue metrics in real-time and automatically refresh assets before performance drops, maintaining consistent ROAS.
Optimize ThruPlay Rate
Improve 15-second video views and ThruPlay metrics with strategic content structures that keep viewers engaged.
Lower Cost Per ThruPlay
Better video engagement translates directly to lower CPM, reduced CPA, and higher overall campaign efficiency.
Track Video KPIs
Real-time dashboards monitoring hook rate, hold rate, creative fatigue index, and engagement metrics by concept.
READY TO SCALE CREATIVE?
Book a systems audit. We'll map your current workflow,
identify bottlenecks, and show you what's possible.